Cheap is a word that has different connotations. In business point of view, it can mean two different senses - one is affordable and the other is low or poor quality. Same meaning applies to the printing service. Postcard printing service can be cheap in two ways – postcard is affordable and postcard is in a lower quality.

I am just trying to explain the core concept of commercial printing services. I don’t want to hurt your intelligence. Try to understand this fundamental concept behind the printing world. Your goal should be to make an affordable product before the quality of product begins to suffer.

Remember this concept, whenever you want to shop out for cheap postcard printing. Always desire for a quality of product, it’s really very important. It is very important that you research the market before making any decision about a printer.

When you go in the market for the shopping of postcard printing keep in mind few simple steps;

1. Do a survey of the market

2. Get the list of prices from each printer

3. Compare the prices from one company to another…

4. Ask for sample prints from each printing company

5. Compare the samples as well

6. Don’t forget to learn about the different sizes and quality of stock paper each printing company offer

There are many companies that are happy to provide their sample printing upon request. You can even find online printing companies that can offer you a printing sample. Online printing companies can be judged through comments and feedbacks of customers posted on their websites.

Sample of printing postcard is a great way to judge the quality of their printing. The best and foremost benefit you will get from this research is, you can find best possible balance between quality and price. In fact, this is the best way to find cheap postcard printers without sacrificing print quality.

You should think about the end results of your postcard marketing campaign and consider about the objectives of each mailing. The goal should be impressed your target audience. If your readers will get shabby postcards they will don’t care about your post. Due to your poor material of the postcard such as thin paper, poor printing, poor message, your customer can consider if the postcard is so poor then what would be the products and services.

So, there is nothing wrong if you search for a cheap and quality postcard service at the same time. It is better to research the market and make a short selective list companies. Check their samples, and compare the price, quality and take your decision.

Remember, cheap can have both meanings — affordable and low-grade in quality. It is better to strive for the former but avoid the latter.



Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program.





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