Is there much point running a blog if no one is reading your content? Do you really want to spend hours researching, writing and re-writing your articles if nobody is ever going to read them? In the early days of your blog it is hard to get traffic, but if you proactively promote your blog you can quickly build a readership through commenting on other blogs in your niche.

Most new bloggers comment on blogs to gain a bit of traction. Many of today's most popular bloggers also followed this route, but when a blog reaches a certain level the blogger often stops commenting on other blogs because there is less need to. The traffic and reputation are in place. They do however, use other ways to communicate with their readers, outside of their blog, Twitter and Facebook are the most popular methods they use.

For newer bloggers however, the situation is different. Traffic is sometimes hard to come by, especially during the embryonic stage (which can last up to 12 months and sometimes beyond). For this reason it is important to get yourself out there and indulge in a little self promotion. There is no need to feel embarrassed about it. Everybody is doing it. Just like in the offline world, you make your own luck.

A good analogy is the approach of the sales rep. If he where to stay at home all day and not knock on any doors or make any phone calls, he wouldn't make any sales. A blogger can stay at home all day and write some amazingly insightful blog posts, but, unless they get out there and promote them, no one is ever going to read a word they have written. It's a hard life being an unread blogger, but there are ways to increase your chances of being read.

One of the best methods of attracting attention is to comment on blogs in your niche. This is a great way to build links, but, it is also a great way to build a reputation for yourself and attract readers to your blog. If people like your comments, there is a good chance they will click on the link in your signature and visit your blog.

Posting comments on blogs is a good thing. It can help build your network and gain traction for your blog. However, there are guidelines to follow. If you follow a few simple blog comm
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