For starters, what is a blog? In general terms, it is a sort of interactive, regularly updated online journal. A blog owner is called a blogger, the activity of keeping a blog is called blogging, and the blogging community and everything related to blogging is collectively known as the blogosphere.

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How are blogs created? There are several options. The cost-free way is to start a blog at one of the countless free blog services, such as the Google service called blogger. Another option is to use one of the free blog scripts and install it at a paid or free hosting service. Such free blog scripts are also numerous, the most popular of them being wordpress. It is also possible to sign up for a paid hosting service with an already installed wordpress blog, but this service is somewhat costlier.

Now let's assume that we already have a blog. The next question is: Where do we get content? Choose the subject for your blog. It may be your professional occupation or hobby. In any case, you must have solid knowledge of the subject. For instance, if you are a proctologist, you may write about hemorrhoids, their treatment, prevention and suchlike as long as these are not scientific articles, but materials written in layman's language. To give you a more practical example, if your hobby is dogs, write about them and people will enjoy it. There is another way to get content. The web has many services offering free articles. All you have to do is select the most interesting ones and publish them. In this way you can quickly fill your blog with content.

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 Moving on to the question of promoting your blog, it is worth noting that blogs are better indexed by search engines than ordinary web sites due to the specifics of the algorithm used in blogs. For instance, a new article in a well-promoted blog may appear on the search engine results page already on the following day. Of course, this requires registration in special catalogs devoted to blogs, which is what you will do next. Another way is to publish articles with a link to your blog. There are also services meant for just this purpose.

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