E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.Here are a list of 5 of the best benefits of email marketing when it is done in a proper method – and when it isn’t just another piece of spam.

An Increase in Revenue (Profit)

In case you have a website that you also use to market your company or product and have acquired email addresses of potential customers or even if you have acquired email addresses through other means such as surveys, you can make use of these email addresses. This is because sometimes people get distracted when reading a website and forget to visit the website again – however with an email, you can easily have a targeted marketing campaign and reach the customer directly. People give a lot of attention to email as opposed to other marketing methods.

Target the Same Customers

Email is an excellent form of staying in touch with existing customers and clients – and such customers are very important when it comes to repeat sales. By keeping in touch with your customers via newsletters or any such method with email you increase the chance that these customers will again buy a product from your or hire your for a service – and this usually happens if you have created a good relationship with a customer. Furthermore, it will also increase chances of customers referring you to others.

Follow Up Sales

If a person buys a product from you and you stock other similar products – such as sports goods, you can use email to send them information regarding related products to those they have already purchased. This results in what is known as ‘Up-Sell’ and is very useful. This can also be used for services.

Get Feedback

You can use email to get feedback from customers, from potential customers and from general users of your website. You can then use this feedback to determine a number of factors such as what the choices of people are, what they like in products and what changes they would like done. This method is used by many big companies.

From Online to Offline Purchases

Your website visitors or online customers can be ‘marketed at’ to go and make purchases offline such as in your store or even visit your offices and acquire other services from you – through the use of email.

Adeel Ayub Writes for AbleCommerce. AbleCommerce has been a pioneer, and leader, in the ecommerce software industry for more than 17 years! AbleCommerce deliver an easy-to-use shopping cart softwarethat is full of features, customizable, and affordable for new merchants. Follow on Twitter: http://www.twitter.com/ablecommerce

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