Thanks to YouTube and other video sharing sites, the popularity of videos on the Internet has gone through the roof. More and more online visitors prefer to watch a short video even before they visit your site or business blog.

So why not add video blogs to your current business blog? May be even create a full-blown video blog, also known as vlog. Video blogging, sometimes shortened to vlogging or vidblogging is a form of blogging where the primary medium is video.

Video blogging can convey a lot more information quickly and in a manner that is more entertaining than reading dull text. Research has shown that people tend to absorb and retain information a lot better when both audio and visual components are engaged, as is the case with video blogs.

This is especially true on the Internet as most visitors tend to skip read and in the process may miss some of your important selling points. Whereas a short, 2 to 3 minutes video that highlights the main benefits of your product or service may be more effective in the visitor taking action.

Video blogs can provide emotions, feelings and a visual aspect that mere words cannot. If a picture is worth a thousand words, then a blog video is worth a heck of a lot more. People love to be entertained. So why not give them both, information and a good time all at once? If you can pull it off successfully, you'll enjoy the added benefits of your video going viral.

The best example of this is the now famous Tom Dickson's "Will It Blend" Blendtec Blenders videos. He turned the most unlikely things like iPhones into iDust using his Blendtec Total Blenders. His popularity exploded on YouTube making him an Internet rock star with a cult following. He's been a guest on Jay Leno, as well as "I Want That," and Modern Marvels on The History Channel.

The best-paid ad campaign couldn't hold a candle to that kind of publicity and brand recognition. The bottom line - sales increased 5X!

You can Google "will it blend" and search for videos to see some of his popular videos.

I hope this article has given you a taste of what videos can do for your business blog and you may want to try it for yourself.

Download my free report "Video Marketing for Business" from here: http://www.diymarketingcoach.com/sqz_pages/video_mkt_business_sqzpg.htm.

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