As opposed to a conventional copywriter who tend to mull over each comma, sentence, word or decimal point whenever they write, bloggers are freer and better at writing out nice little articles or blog entries that contains substance. The difference between what a writer produces and what a blogger produces is this - the length.

The lengthier it is, the easier it is to lose your audience

I don't claim to be an authority of any sort in this respect although I blog AND I write professionally. Everyone goes through the same learning curve, and in all honestly, most writers-cum-bloggers will have to go through it. You get chided by clients who pays you to write tell you that you're too personal. You get reprimanded by client who pays you to blog tell you that you're too long winded.

Sigh....

Bloggers are smarter than writers in terms of article marketing

The situation is as such that bloggers are more web savvy....I know of a few exceptions but professional writers come with qualification, quality and experience and they have rock-solid values and principles. Therefore, it hard for them to bend. 'Bend my principles, Gosh, NOOO! Off with your head!' Bloggers, on the other hand know how to make full use of any cyber loopholes they can find and make FULL USE of it without feeling an iota of remorse!

Writers, learn from that. One of the things that writers can use, that bloggers have been using for the longest time, is article marketing.

Bloggers' content

Typically, a good blogger (not your me-me-me-diva blogger type) will blog everyday and their blog posts are usually about 100 - 400 words MAX! It fulfills the article marketing strategy of being brief and to the point. That is why it's easy for them to make use of the content that they already have in their website and submit them quickly into a couple of their favorite article directories.

Writers' content

We love to analyze everything, explain at length and then put in a nice conclusion. Oh, and don't forget those poetic words too! That's authority for you and I respect that, seriously, I do. It's just the writer in us with a sledgehammer over our heads, not us. If you have one long article, here what I suggest you do. You cut the article down to a few parts (depending on the length of your article) and name it Part I, Part II, Part III and Part IV.

Article marketing works for....

....both bloggers and writers. The only problem is the length and depth of the content. Everyone, even bloggers, have to contend with the same problem of qualified traffic.

On a last note, keep at it and don't expect magic. This is not Hogsworth. Even Harry Potter took seven books to finish He-Who-Shall-Not-Be-Named off, right? Article marketing works, just keep it at and seven books down, you'll kill Voldemort.

p.s. Ok, fine. Ha. Ha.

Marsha Maung is a Malaysian-based freelance copywriter with two kids. She spends her time ferrying her kids around, watering her plants, writing web content, SEO stuff, ghostwriting books and also indulges in the occasional Facebook-ing. Visit her blog for more dirty details on the life and times of a mother, writer, designer, housekeeper, coffee-maker, poop-wiper, chef...and just about everything else under the sun.

A fun vlog on five common characteristics of writers. 🙂

RELATED LINKS:

Ten Indisputable Signs That You're a Writer (blog): http://bit.ly/10_wr

5 Ways to Become a Better Writer: http://bit.ly/1hCmSmJ

Are You a Writer?: http://bit.ly/1IGAx6c

Do You Have to Write Every Day?: http://bit.ly/1JuQ1ud

So You Want to Be a Writer? (blog): http://bit.ly/1PM9NlV

Can You Lose the Ability to Write? (blog): http://bit.ly/1h8x0mj

On the Romanticization of Writers (blog): http://bit.ly/r_WR

Why I Don't Like the Term "Aspiring Writer" (blog): http://bit.ly/aspirew

WHERE TO FIND ME:

Writability (aka my blog)! http://avajae.blogspot.com/

Twitter (where I spend way too much time)! https://twitter.com/Ava_Jae

tumblr (because pictures! and inspirational thingies!) http://avajae.tumblr.com/

Facebook (where you can like me)! https://www.facebook.com/AvaJae

Instagram (because more pictures!) http://bit.ly/avagram

Goodreads (where you can add my book to your TBR shelf)! http://bit.ly/BtR_

BEYOND THE RED pre-order links (where you can buy my book)! http://avajae.blogspot.com/p/books.html

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