There are a lot of websites that allow you to create a free banner by providing you with several free templates. All you have to do is to select a template, add your text and literally create your banner design in a matter of seconds only. However, the down side is that the company (that provides you with free templates) also uses their URL or company name on your banner. Now, I wonder why people wonder why their banner designs are not giving them the results they are striving for. Well, if your market is thinking of you as a cheap business that can't even afford a banner, then why will they buy your products or show interest in acquiring your services.


Now, it is very clear that the best practice should be to create a custom banner design instead of using a template. However, to ensure that people truly understand the power of customized banners and why they should avoid using templates, we need to explore this subject in great detail and take a look at some important factors that can totally break your banner and ruin you marketing campaigns. So, let's take a look at these important factors now.


Personal Touch:


To make your marketing campaigns successful, you have to give them a personal touch. Copying and using someone else's ideas will never help you succeed in the world of marketing and you will end up ruining your credibility. Hence, it is crucial that you give a personal touch to your banner to help you correctly represent your business model. If your banner is unable to tell your market that what your business is about, you will have trouble winning their trust. Therefore, people will avoid clicking your banner and your CTR or click thru rate will go down. No clicks mean zero visitors to your site.


Don't Look Cheap:


If you are selling expensive products but are using a free template to create your banner design, then know this, you will soon end up ruining your business image. Your market will think of you as unprofessional and amateur. If you can't spend a few bucks to create a custom banner design, then will you spend to provide quality products to your customers? Well, this is the question that your market will want to know. Of course, they won't contact you to find out. They will simply ignore you and go elsewhere.


Don't Look Like a Copycat:


The problem with templates is that they are widely available and anyone can use them. If you consider your business to be unique in its own way then your banner design should be unique as well. Using a template will make you look like a copycat without any creativity at all. So, ensure that your banner is always customized.


See, using a customized banner will allow you to give it a personal and unique touch. It will allow you to convey your message in a powerful way because your designer will even change the colors and layout according to your message.


So, the best thing is to go for a custom banner design instead of a template.

Sha Amen is an expert writer in the field of graphic designing and loves to write about Banner Design and Custom Logo Design to educate the masses.

We've all seen banner ads on websites, industry portals, and even some on blogs. Now then, one has to ask how much money can you get for a banner ad on a blog? It really depends on the amount of traffic, and what your niche happens to be.

Not long ago, I talked to someone that was specializing in roofing material for the construction industry and he had a blog with all kinds of information on it. Contractors from around the industry would come and discuss the blog posts that he had put up, and soon it seemed like the entire industry had signed up for his e-mail list.

Obviously, this attracted building material companies that sold roofing supplies, and therefore, it made sense to offer the banner ads. It turns out his website, which is just a blog is making about $ 6000 a month and he has 10 banner ads which show up in rotation, with not more than three on the page at any one time. Of the $ 6000 he makes each month $ 3500 off his banner ads. This means his banner ads are definitely bringing home the bacon on his blog.

Is this typical you ask?

No, probably not at first but many bloggers find that they can charge $ 75 to $ 250 a month for a banner ad and they can put two or three up there to start, as the blog increases in traffic, companies are more apt to spend a little bit extra money.

Most importantly if you want to find banner ad clients, you have to do your homework and you have to contact the companies. You cannot be shy and you should not get your feelings hurt if they say "no" at first. If they do hurt your feelings, just raise the price when they finally do call you back, and then you can smile on your way to the bank and no longer have hurt feelings. Please consider all this.

Lance Winslow - Lance Winslow's Bio. Lance Winslow is also Founder of the Car Wash Guys, a cool little Franchise Company;

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