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A simple way to reduce you Google AdWords cost is by improving your click through rate.
Subscribe here to learn more of my secret SEO tips:
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The way Google AdWords works is that if you ad gets 10 times more clicks than your competitor, even if you are paying less, they are more likely to show your ad at the top because in total Google will make more money from you.

So if you want to improve your CTR you need to:

1. Use SEMrush - put in keywords and competitors in SEMrush. This will show you the ad text your competitors are using.

If your competitors are constantly using a specific ad text, it usually means it converts well for them.

2. Create better copy than your competitors - look at what they use and try to come up with better variations.

3. Use keywords within your copy - if you include the keyword people are searching for in your ad copy you are more likely to get clicks.

The copy needs to sound good, just adding a keyword isn't enough.

4. Start day parting - if you are in the B2B space people are more likely to become customers during normal business hours. So only show your ads when your ideal customers are online.

For the B2C space, you can consider running your ads during all hours of the day.

5. Geo target - if you are only doing business in a certain region, then show ads only within those regions. This will help increase your overall CTR, which will reduce your ad costs.

This video ranks the top ten highest paid sailing channels based on my estimates of their Patreon and AdSense revenues from their channels. 9 of the 10 were vloggers. All channels incur expenses such as buying and replacing camera and computer gear to keep the pipeline of videos flowing. Only two channels made six figures. The highest paid channels did not necessarily have the most subscribers. My recent study looked at 444 sailing YouTube channels. Thus, the other 98 percent of channels made less than the top 10 from Patreon and AdSense.

I assumed that their average patron paid for 32 videos per year, and the channels made .50 per 1,000 views on Adsense. My estimates could be way off if either one of those estimates was off for any particular channel. Advertising revenues vary greatly based on a lot of factors. Not all public pledges are the same on Patreon because patrons can limit the number of times they are charged per month. Nevertheless, this assumption for Patreon was in line with the 2016 Patreon blog reported earnings for Sailing SV Delos and Sailing La Vagabonde.


The channels' Patreon revenues were based on the public Patreon pledges and the annual views reported by The revenue estimates are guesses and could be significantly higher or lower.

0:33 Chase the Story Sailing and Sailing Miss Lone Star have more subscribers than some in the top 10 but did not make the highest paid list.
0:50 #10 Sailing Uma sail a Pearson 36 sailboat in Haiti.
1:01 #9 Jamie and Liz are Brits sailing a Oyster 435 since 2005.
1:16 #8 RAN Sailing is sailing out of Sweden.
1:32 #7 White Spot Pirates produces the Untie the Line vlog. It pulls in a K/year from Patreon and Adsense. Check out Nike's interview on episode 14 of the Slow Boat Sailing Podcast at

1:57 #6 Sailing SV Lazy Gecko sails with kids and pets in Florida.
2:13 #5 Rick Moore and his Ambient Real Life production company is sailing Sophisticated Lady (SSL) in the eastern Caribbean.
2:29 #4 Boatworks Today is the only DIY channel in the top ten. .
2:43 #3 Gone with the Wynns are one of only 3 channels with over 100K subscribers.
3:03 #2 Sailing SV Delos were interviewed on episode 10


episode 33

of the Slow Boat Sailing Podcast.

3:43 #1 Elayna and Riley of Sailing La Vagabonde are number 1 in terms of subscribers 288K.
4:41 Some top channels interviewed on the Slow Boat Sailing Podcast with over 10K subscribers have suspended their cruises. Examples are Wicked Salty, Sailing Baby Blue, and Resolute Sets Sail.

5:55 The majority of sailing channels on Patreon are making or less per video. See

6:18 AdSense estimated earnings are often much smaller than Patreon estimated revenues for these channels.

6:30 Affiliate and sponsorship income examples
Sailing La Vagabonde II Outremer 45 sponsorship:

Sailing SV Delos Supersailmakers sponsorship:

7:20 Assumptions for revenue estimates
8:20 sailing channels are companies with costs
8:42 SailingSaltyMermaid totaled their boat while filming a vlog series:

Check out our round the world vlog:

Check out our video on how to make money on Patreon

We will be running contest where our most loyal Patreon supporters can become part of our crew literally as we explore the paradise islands of the South Pacific.

Our one Star or Executive Producer patron can join the crew without winning the drawing.

Patrons of the round the world vlog and podcast get bonus podcast episodes and free audiobooks of How To Sail Around the World Part-Time and Slow Boat to Cuba. They get never before released audiobook chapters of Slow Boat to the Bahamas. You can also get access to many podcasts and videos early as a patron.

Slow Boat to the Bahamas


How to Sail Around the World-Part Time

have been #1 sailing bestseller on Amazon. Slow boat to Cuba launches on Amazon on November 21, 2016.

Support the vlog and podcast at

The vlog is also a video cruising guide of the places we visit focused on the seamanship necessary to visit the exotic foreign ports that we visit. The vlogs recount the adventures of the Slow Boat Crew.

Subscribe to the podcast at
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You no longer have topics left to write on your blog and/or website. Don’t so worry about it. I will give you some tips that I use to deal with this problem in my website and blog.



When I am looking for ideas about what to write about I often visit an article directory, such as EzineArticles. I look at other articles that are in my niche. I often come up with new ideas for my website and blog this way.


Another method I use for coming up with new topics for my website and blog is by doing a search in Google or another search engine on my niche. I than explore other websites and blogs with the same niche that I have, looking for ideas for topics on my website and blog.


Visiting forums and Usenet groups with the same niche as my website and blog is a great way to come up with new ideas for my website/blog. This way I can see what topics people are discussing and asking questions for in my niche.


Talking to my friends about the topic that I am writing about in my website and blog is also a great way of coming up with new ideas. Are my friends asking any questions or have any problems that are related to the niche that I write about. For example, my website is on internet security and privacy. A friend of mine was recently telling me that he had to reformat his entire hard drive and reinstall his operating system because of damage done by a nasty Trojan Horse. This gave me the idea to write the post titled "How to Prevent and Detect a Trojan Horse."


Another way that I come up with new content for my website and blog is by going to the bookstore and library, looking at books and magazines with the same niche that I have. I find magazines in particular are a great way of coming up with fresh ideas for content for my website and blog.


When I don't know what to write about I'll sometimes just open a blank document in WordPad and simply start writing. I just write about whatever is on my mind, not worrying about grammar, spelling, etc. It is amazing how many times that I do this before I know it I've written a 500+ word article. Some writers will even set a timer, for say 30 minutes, and write as much as they possibly can before the timer goes off.


Sometimes I simply need a bit of a break from writing and my computer altogether. I'll go for a walk, call a friend, play my clarinet, or do something else completely different than working on the computer. It is amazing how after taking a short break I'll feel so much more refreshed and often have ideas for content running out of my head into my fingertips on the keypad!


I hope that I have given you some methods of finding new content for your website or blog. Happy writing and blogging everyone!



Chris Hecker writes a blog, Trying to Make Money Online, on a regular basis about his efforts to make money online through affiliate programs, Google AdWords, Google AdSense, blogging, and creating a website. Chris Hecker is also the owner and writer of Internet Security 101, a site and blog with free internet security and privacy articles, tutorials, and tips.

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