Printing

It is very essential to follow all necessary steps to execute marketing campaign accurately because only one wrong step can cause the failure of the whole marketing campaign. This is the very crucial principle that applies to all marketing strategies including postcard marketing.

A postcard with an attractive design will never throw out by a recipient. If people will like your postcard they will post it on the doors, refrigerator doors or even on the walls in their home or work station. That’s why you should pay attention to the details before you launch your postcard marketing campaign.

There are two basic elements that can make postcard worth keeping. Below are those elements;

Message
Design

This article contains the information about postcard designing. Let’s see how different postcard designing can create a big difference.

Colored Postcard

There are many marketers that send only black and white postcards for their marketing reason because they are less costly than colored postcard. The price of colored postcard may be high and there is a big difference between the price of black and white postcard and colored postcard. Despite the fact of price, colored postcards are always better choice to pick; they are more attractive, and recommended by experts. By spending little more on printing service you can definitely get high response rates from your target consumers.

A strong message/information on postcard can be rejected by the target consumers due to poor printing service. A black and white postcard can be easily discarded by the recipient in the trash.

Glossy Printing

It is recommended to use a quality paper for postcard printing. Always use brighter colors or neon colors on a glossy paper and be sure that design will attract the eye of consumer. If you use glossy postcard printing, it can cost you a little more but it gives you an assurance that you will definitely get the best results from your target consumers.

Keep Up with the Competition

Remember, you are not only the company that is using postcard marketing so try to send out best marketing postcard to your target audience. If your postcards will not get the attention of your target consumer then it would be very difficult to stand out among your competitors postcard marketing campaign. If you don’t have enough amount of budget for postcard marketing campaign then still there is possibility to produce high-quality of postcards. Just you need to be prepared well and plan out for everything before launching postcard marketing campaign.

You can even save your money by researching the market. You should look for the printers that offer their service at an affordable price. Collect all the information about the different printers in the market and compare their prices. After comparing the results, you will find the best professional postcard printing company without breaking your amount of budget.

 

 

Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at SonicPrint.com.

 

 

SonicPrint.com can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program.

 

 

I go through my entire printing workflow from start to finish, from taking the photograph, choosing the paper, loading the paper profiles, calibrating my monitor, signing the print, cutting the print and packaging the print.

My Prints: https://thomasheaton.co.uk/store/prints/

The Pens I Use: http://geni.us/sigpen
The Cutter I Use: http://geni.us/A2Trimmer
My New Printer: http://geni.us/Pro1000
Glossy Paper: http://geni.us/HighGloss
Baryta Paper: http://geni.us/Baryta
Smooth Paper: http://geni.us/Smooth

My Instagram: https://www.instagram.com/heatonthomas/
10% Off: https://www.squarespace.com/heaton

**Music**
These are the tracks used in this video. Below is a link to the site where I download them. It's an affiliate link, so if you choose to sign up, I get a little bonus. It costs you nothing extra x x
The Aftermath 1 - August Wilhelmsson
Stay Near - Henrik Olsson
**All Downloaded from Here: https://goo.gl/DGwrJE

My Gear blog: http://bit.ly/tomsgear
My E-Book: http://geni.us/onlocation

Some kit used/seen in this video. These are Amazon affiliate links. If you use these links to purchase any item from Amazon, I get a small percentage which helps support my work x x x

My New Vlogging Camera - http://geni.us/200SL2
My Wide Lens - http://geni.us/16to35f4
My Medium Lens - http://geni.us/24to70L
My Long Lens - http://geni.us/200lens
Arca Swiss Manfrotto Ball Head - http://geni.us/c9eN
Audio Recorder - http://geni.us/AudioRec

My full kit list blog: http://bit.ly/tomsgear

http://JeanetteCates.com It's a fact - most people don't put a print button on their blog posts. But sometimes you want to read on the patio, on the plane, in a restaurant. What to do? This short video shows you how to print blog posts fast & easy.

Cheap is a word that has different connotations. In business point of view, it can mean two different senses - one is affordable and the other is low or poor quality. Same meaning applies to the printing service. Postcard printing service can be cheap in two ways – postcard is affordable and postcard is in a lower quality.

I am just trying to explain the core concept of commercial printing services. I don’t want to hurt your intelligence. Try to understand this fundamental concept behind the printing world. Your goal should be to make an affordable product before the quality of product begins to suffer.

Remember this concept, whenever you want to shop out for cheap postcard printing. Always desire for a quality of product, it’s really very important. It is very important that you research the market before making any decision about a printer.

When you go in the market for the shopping of postcard printing keep in mind few simple steps;

1. Do a survey of the market

2. Get the list of prices from each printer

3. Compare the prices from one company to another…

4. Ask for sample prints from each printing company

5. Compare the samples as well

6. Don’t forget to learn about the different sizes and quality of stock paper each printing company offer

There are many companies that are happy to provide their sample printing upon request. You can even find online printing companies that can offer you a printing sample. Online printing companies can be judged through comments and feedbacks of customers posted on their websites.

Sample of printing postcard is a great way to judge the quality of their printing. The best and foremost benefit you will get from this research is, you can find best possible balance between quality and price. In fact, this is the best way to find cheap postcard printers without sacrificing print quality.

You should think about the end results of your postcard marketing campaign and consider about the objectives of each mailing. The goal should be impressed your target audience. If your readers will get shabby postcards they will don’t care about your post. Due to your poor material of the postcard such as thin paper, poor printing, poor message, your customer can consider if the postcard is so poor then what would be the products and services.

So, there is nothing wrong if you search for a cheap and quality postcard service at the same time. It is better to research the market and make a short selective list companies. Check their samples, and compare the price, quality and take your decision.

Remember, cheap can have both meanings — affordable and low-grade in quality. It is better to strive for the former but avoid the latter.

 

 

Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of postcard marketing customers all over the U.S. with his work at SonicPrint.com.

 

 

SonicPrint.com can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program.

 

 


 

 

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