Before you even think of using PPC ads…

Before you even think of using PPC ads…

Pay per click advertising can be almost irresistible. Driving traffic with organic search engine placement can take a lot of time and it requires some serious effort. PPC, on the other hand, is a fast way to put eyeballs in front of your site.

You pick the keywords upon which you want to bid. You write a simple little ad. You hit the button. Boom. Instant traffic. How tempting is that?

There is a little problem with the whole process, however. If you don’t know how to build a good PPC campaign from top to bottom, you can lose your shirt in a heartbeat. Remember that big wave of fast traffic? You’re gonna pay for every last one of those visitorsand that can really add up.

Before you take the PPC plunge, take the time to prepare yourself to do it the right way. Learn how to write effective PPC ads. Learn the ins and outs of effective keyword research. Determine your budget based on click costs and your probable rate of return per click. Have a well-designed landing page in place that will actually convert those paid clicks into paying customers.

A few internet marketing products I can recommend:

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