List marketing is one of the most powerful Internet marketing strategies. When people say the money is in the list, they do so because they’ve experienced firsthand just how valuable a responsive list can be.
But not every effort at list marketing produces a windfall some fall well short of expectations. What separates a winning list from a disappointment? Here are a few list marketing trouble spots to consider.
First, ask yourself why people are subscribing? If it’s solely a matter of receiving a freebie, you might be attracting nominally interested tire kickers instead of real potential customers.
Second, ask yourself if you’d want to read the emails you’re sending. It’s easy to let your desire to turn a profit cloud your efforts to construct a truly helpful and appreciated series of messages. You want to build trust and credibility. Are your messages doing that?
Third, ask yourself if people are reading your emails in the first place. Are you avoiding spam filters? Are you providing a headline that will attract interest and attention? Too many potentially lucrative lists rot on the vine because of weaknesses in these areas.
There are many different ways to boost the effectiveness of list marketing. Looking at these three potential trouble spots are proven ways to improve your list performance.