Picking a niche: What’s love got to do with it?

Picking a niche: What’s love got to do with it?

I’m going to go out on a limb with a prediction here. I’m willing to bet that you’ve read each of these two ideas at one time or another.

Picking niches is a key part of making money online.

You should work in a niche that you love or find interesting.

One of those two statements is absolutely true. The other may or may not be true, depending on the individual.

The true part? You need to make some decisions with respect to the products you’ll promote and to whom you’ll be promoting them. You can’t take on the whole world at once, so niche selection is incredibly important. Finding niches in which you can make an impact can be critical to IM success.

The maybe, maybe not part? You must love your niche. It simply isn’t true for everyone. Some people will find it hard to stay motivated and to produce necessary materials for a niche in which they don’t have an interest. If that sounds like your personality, stick with something you enjoy. That makes sense for you and it’ll probably give you the best chance for success.

Others, however, are more interested in the mechanics and implementation of IM strategies than they are in the underlying content. They’re willing to learn a niche, master it, and work the process even if they don’t particularly care about the topic at hand.

Let’s put it this way, there are plenty of people who’ve made good money selling exercise plans and weight loss products who wear XXL clothing and who’ve never been to a gym.

Should you work in a niche you love? All other things being equal, it does sound great. But it’s not absolutely necessary. Like so many other aspects of IM, this is a very individual consideration.

Leave a Reply

Your email address will not be published.

Powered by WP Robot