If you’ve decided to take the plunge into the wild and woolly world of pay per click (PPC) advertising, you’re going to need to isolate the keywords upon which you’ll be bidding.
How do you know with keywords to pursue and which ones to ignore from the long, long list of options? Picking the right keywords is a talent that really pays off. There’s a lot that goes into making the decision. Here are a few considerations.
Buying keywords. You want to pursue buying words. Your goal is to attract customers, not folks with a vague interest in your niche. That means passing on more generic terms and instead going after keyword phrases that evidence a potential interest in making a purchase. Why waste money on widgets when you could spend it on where should I buy a widget now?
Low competition keywords. Sometimes, for whatever reason, a keyword simply falls through the cracks and no one is really making a serious effort to bid for it. These bargain keywords are a great way to increase traffic with minimal expense. If you’re doing comprehensive keyword researching and analyzing options carefully, you’ll be in a good position to find these potentially profitable sleepers.
Choosing the right keywords can make all of the difference in the world. Finding hidden gems and focusing on buying words are two elements of a smart keyword selection strategy.