We recently covered three reasons to love affiliate marketing. Today, I wanted to take a second to outline three of the limitations that come along for the ride. That’s right, affiliate marketing isn’t perfect. It’s a great way to make money in the Internet marketing field, but it isn’t flawless.
Initially, you’re limited to the amount of work you can do. When you’re a product owner/creator, you can recruit a massive collection of affiliates, each of whom are working to promote your product. You don’t have that leverage when you’re playing the affiliate game. That’s one reason why some people will tell you that the big money comes with product creation and ownership.
Another limitation involves flexibility. If you’re the owner of the product, you can set the price point. You can experiment with the sales page. You can adjust and tweak your approach until it’s absolutely perfect for what you want to accomplish. As an affiliate, you’re left with what the vendor leaves you. That’s not always a bad deal (not by any stretch), but you do lose a lot of control.
Additionally, you never know how long a good thing will last when you’re an affiliate. You might have a top-notch campaign that’s going gangbusters only to wake up the next day to find out that the publisher has re-set the price point in a spot that’s going to wreak havoc on your bottom line. You might generate a ton of great content only to discover that the publisher has decided to cut commissions down to the bone. There’s risk in affiliate marketing.
Those are three limitations to affiliate marketing. Overall, it’s a great way to make money online. However, if anyone has promised you that affiliate marketing is a rose garden, they’ve been exaggerating. Nothing is perfect, including the affiliate marketing model.