Three quick ways to boost conversions

Three quick ways to boost conversions

Traffic is important, but it doesn’t do you much good unless it’s converting. You don’t just need browsers, you need buyers. That’s why it makes sense to do everything you can to boost conversion rates.

There are many ways to accomplish that critical goal. Here are three examples of how you might be able to increase your conversion rates.

The button. Tracking research has revealed that the right buy button can actually make a great deal of difference. Make sure your button makes it inviting to start the purchasing process and don’t rely on hard-to-spot options or simple text links alone.

The price. Smart pricing is a key to conversion success. That can sometimes mean dropping your price to beat the competition. In other cases, it might actually increase your sales if you heighten the perceived value of your material by upping the price. A little market research and a lot of testing should help you find the optimal price point.

The guarantee. People are sometimes reluctant to make a purchase because they’ve heard and/or experienced too many horror stories. You need to set yourself apart from the scammers. One way to do that is to make your guarantee policy crystal clear so that customers know they’re operating in a risk-free environment. This is a great way to turn fence-sitters into buyers.

These are just three potential areas you might address in order to increase conversions. Remember, you worked too hard for that traffic to waste it! Do everything you can to turn lookers into customers.

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