Two common on-page SEO blunders to avoid

Two common on-page SEO blunders to avoid

These days, it seems off-page factors (namely inbound links) are a much bigger part of optimizing your site’s search engine performance. There’s still room for on-page SEO, though. Sure, the days of keyword-stuffed metatags landing pages in the number one slot at Google are gone, but that doesn’t mean you don’t need to pay some attention to your on-page construction.

Unfortunately, old rumors die hard. That’s why so many people actually turn a chance at making at least some nominal SEO progress into a disaster. Here are two common on-page SEO blunders to avoid.

First, give up on the idea that more of a good thing will help you with respect to keywords. Keyword-stuffing, the practice of using the search terms for which you want to rank again and again may have been a solid plan in 2000, but it’s dead in the water today. Sure, you want to use your keywords. Do it naturally, though.

Second, surrender the notion that tweaking your meta tags will somehow spell the difference between a top ten search results and being buried deep in the stacks. Your metadata doesn’t carry the cache it once did. For all practical purposes, it doesn’t mean much of anything these days.

Getting incoming links trumps on-page SEO (assuming you haven’t uploaded a complete disaster of mish-mashed HTML), but there’s still a place for on-page efforts. Just don’t rely on old school methods and out-of-date strategies to get results!

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