A Good Title The first thing a reader notices about a text is its title. Bob Stone, one of the world’s best known copywriters said “Your first 15 words count…
A Good Title The first thing a reader notices about a text is its title. Bob Stone, one of the world’s best known copywriters said “Your first 15 words count…
Let's preface this post by reminding ourselves that copywriting is a true art form. The best copywriters have an understanding of persuasion, are skilled in the use of words, and…
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